Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.

6 Ways To Boost Your Local SEO

6 Ways To Boost Your Local SEO

Do you remember the days when local businesses relied on the Yellow Pages or handed out flyers to connect with potential customers? Practically everyone read the local paper, so running a newspaper ad was a viable marketing strategy.

How times have changed! Now, search engines are one of the primary ways people discover nearby businesses, products, and services. Local search engine optimization (SEO) tactics can be critical for small business success.

Whether you’re a handyman or a gourmet taco stand, you need rich local content on your website to move up the Google ranks in local SEO search results.

What is Local SEO Content?

Local SEO content can include text, images, and videos. It’s designed to reach local searchers and can appear on websites, landing pages, or even your Google Business Profile!

For example, a local plumber probably has a specific radius in which they want to do business, even if their website appears in search results of people far outside that radius.

If your business targets a specific geographic area or zip code, local SEO content on your website can help target residents in that area.

The difference between general SEO content and local SEO content is the search intent. When writing for local SEO, think about your local customers, local semantics, relationships, and things that will create a deeper connection to the area.

6 Easy Ways to Boost Local SEO Content

Most of your content can be general and focused on the specific ways you serve your ideal customers. Still, it’s critical to mix in some content that focuses on your local community or geographic service area.

  1. Use local phrases in your content: Sprinkle local phrases and mentions into your overall content. Feature local news and events that pertain to your business and ideal clients. Write about local things that will interest your audience.
  2. Create case studies from your service area: Demonstrate the success you’ve had in the geographic areas you want to serve. Be sure to include relevant details about the neighborhood or region in the case study.
  3. Images can help your local SEO: Optimizing images for mobile searches can help with SEO. Adding unique images (rather than stock photos) in a square format with proper alt text can really boost your ranking in local mobile searches.
  4. Geography-specific landing pages: Some businesses that serve multiple areas create city-specific landing pages to improve their local SEO. Potential customers searching for services in their area are more likely to find your custom landing page and navigate your website from there.
  5. Local content for your blogs and landing pages: Get creative and include local content in your blogs and landing pages. Share local news stories that pertain to your industry. Add write-ups about local events, especially if your business is a sponsor.

    People are also interested in reading content about your industry and unique aspects of your region. For example, if the local government recently passed a law that impacts your industry, share the facts with your audience.

  6. Maintain a detailed contact page on your website: Your Contact Us page provides valuable information to Google and readers about where your business is located and what you do. Optimizing your contact page is an easy way to reach more local customers. Your contact page should include:
  • Official business name
  • Current address of your business
  • Business hours
  • Directions to your location with an embedded map
  • Business phone number and email address
  • Contact form for customers to reach you

Creating local content should be on the priority list of every small business owner. By consistently investing time to create quality content, you’ll begin to reap the rewards of excellent local SEO.

Works Cited